What is new marketing?

Technology changes markets, forms of social interaction, the behaviors of target groups, and therefore marketing as a whole.

Technology has enabled social media. Power has become distributed with users having taken charge of content creation and dissemination.

New marketing concentrates on activating target groups in various touchpoints. This in contrast to channel based, one-way thinking.

In new marketing technology reaches users directly and in a targeted manner. The effectiveness of marketing and impact on business is measured in real time.